![]() For instance, a life event trigger like a milestone birthday and a content trigger such as clicking on your bank’s online retirement planning page could reasonably be treated as long-term, nurture opportunities. No two triggers are quite the same and, much like managing a chaotic emergency room, creating order amidst the abundance of trigger data available requires the ability to quickly prioritize which data is most actionable. By using this kind of data, you can easily identify at-risk customers, reengage with customers who are shopping with your competitors, and extend an offer to some at the perfect time in their buying process. But savvy marketers will pair their first party data with third party triggers to fully monitor their customers activity outside the bank. ![]() Financial institutions often use first party data from website traffic to demographic and CRM data to stay on top of your customers who might be looking to move their business. In the hyper-competitive banking landscape, improving customer retention is critical for financial institutions’ long-term stability and growth. ![]() The sheer abundance of consumer data options can be overwhelming for even the most seasoned bank marketer which is why we wrote our white paper, The Bank Marketers Guide to Life Event Marketing, to help you confidently build and deploy smarter, more effective trigger marketing campaigns, here are six best practices we share with our clients. While this data availability means the sky is quite literally the limit when it comes to driving results, the same is true for trigger campaign development. ![]() As consumer expectations for highly personalized online and mobile banking experiences continue to explode, the opportunities for banks to “wow” customers with relevant messaging in near real-time is here, thanks to an abundance of trigger and life event data unlike anything the industry has seen before. If you’re a bank marketer, the future is bright. ![]()
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